Entrepreneur Krishen Iyer Lists Some Tips To Help Entrepreneurs Enhance Their Marketing Campaigns

Krishen Iyer is the founder of Managed Benefits Services, a Carlsbad based marketing company that helps health and dental companies by providing consulting services.


Krishen Iyer believes that entrepreneurs have to find a balance between their market tasks and product development. Iyer believes that some companies simply don’t have the time to put an equal amount of energy into both endeavors. However, there are several ways that companies can effectively market their products without spending a lot of hours developing a plan. To assist entrepreneurs as they brainstorm their plans, Krishen Iyer sat down in his Carlsbad office and listed some tips that entrepreneurs can use to boost their company’s marketing efforts.


Write Naturally


Entrepreneurs should consider taking a personalized approach to their company’s social media blogs and posts. Research shows that people enjoy reading messages where they are being addressed personally. Krishen Iyer believes that entrepreneurs should focus on creating direct and concise content. Iyer advises entrepreneurs to use a conversational tone.


Delegate Tasks


Many entrepreneurs are unwilling to delegate tasks. This is a mistake. By outsourcing some tasks, this can help entrepreneurs save time and energy. As the company continues to expand, it may be beneficial for entrepreneurs to hire a firm to handle all of the social media accounts.


Create A Campaign


An important part of creating appealing content is posting during optimal times. Companies should post content when lots of people are active. Analyze the conversion rate to see if something needs to be changed. Make sure that the campaign has a clear purpose. Entrepreneurs should also have a clear idea of who their target market is.


Use Analytics


Krishen Iyer notes that there are multiple analytical tools that entrepreneurs can use to help their business. Analytics can help entrepreneurs find out which strategies are working and which ones aren’t.

Why Saad Saad Chose Medicine

Saad Saad is a medical doctor who is passionate about saving the lives of little children. The businessman is based in the US, and he has made an impact in the lives of children from all over the world. Saad Saad has managed to carry out numerous complex surgeries in the course of his successful career, and he has emerged as one of the top medical practitioners living in the world. After working in this field for the last forty seven years, Saad Saad appreciates the value of life, and he has also acquired so much experience. The doctor has also conducted so many missions in various parts of Jerusalem where he conducted complex surgeries on children who are born in needy families. According to the surgeon, all children in the world deserve good health, regardless of their family background.


Saad has a great family too. When he got an opportunity to come to the United States several years ago, he decided to start a family. Together with his wife, Saad has four children who are doing well in various careers. Two of the children have followed their father’s footsteps, and they are surgeons in prestigious hospitals. One of the children is a doctor and the other serves as a nurse in the ICU. The family resides in the United States where their father is based.


In a recent interview, Saad Saad disclosed that he chose to start a career in medicine several years ago. When he was young, the doctor wanted to become a top engineer in the society. When he was in school in Kuwait, Saad watched how other engineers in the society had tough time working in the sun. Kuwait has very hot seasons, and it can be tough to work in the hot temperatures. His brothers were engineers too, and he did not want to be like them. The hardships in the profession motivated him to work hard for a career in medicine where he would work indoors and if possible with air conditioning. The doctor worked so hard because he knew that his family in Kuwait lacked enough money, and this is why he performed so well in medical schools. Saad was second in class by the time he was graduating with honors. His family was quite poor, and he knew that if he wasted the opportunity to study, getting another chance in life would be difficult.


When Saad came to practice his career in the United States, he did not know how the future was going to be. His passion and hard work, however, assisted him to pass numerous tests, and he landed a working position in several leading hospitals. His expertise in medicine has assisted so many in the world. Learn more: http://www.jerseyshoreuniversitymedicalcenter.com/jsumc/newseventsandclasses/pressreleases/Press-Release.cfm?customel_dataPageID_2021=495087

Securus Technologies Stays on Top

When a company creates a specialty niche and then dominates it with great business acumen and over-the-top service and customer satisfaction, you know you have a winner and someone who is going to keep it that way. That is the story of Securus Technologies, the giant communications company.


Securus provides communications implementation to corrections institutions, law enforcement groups, and safety organizations amounting to a total of 3,400 clients and over 1.2 million inmates all over the North American continent. Their calling capabilities include communications with iPhones, Androids, tablets and regular landline phone systems.


They have several sophisticated calling plans including direct billing, collect calling, inmate debit plans, where the inmate pays out of his earnings, and prepaid calling. A most popular plan is the new video calling plan, which works well when both callers have a webcam located at either end of the call. Jail voicemail, email, and a money transfer platform are also available.


A recent explosion of bad press and just mountains of lying information has spewed out from competitor GTL, a medium-sized, regional communications company. GTL has claimed that their pricing and service are light years better than Securus, and their claims sound like Grimm’s Fairy Tales from the Twilight Zone. When comparing actual figures, which Securus has, there is no comparison.


Securus decided to end the foolishness, so they challenged GTL to a public comparison of metrics with a disinterested third party judge would preside and give the final answer publicly as to whose facts and figures were correct. When the challenge was announced, the silence coming from the other side was overwhelming. For a few weeks, this went on until finally GTL meekly declined the invitation to the challenge.


It would be impossible for a company of the size of Securus to maintain its overall rates of customer satisfaction and continued growth if anything that GTL had said was true. In business, the truth will always win, and there is nothing more to say.