Fabletics is the brand that is going to get a lot of attention because Kate Hudson is putting time into it. She may not spend as much time acting as she used to, but there is definitely a reason for this. She is putting more time into appearing in the commercials for Fabletics and appearing in ads for this brand. She is not going out to hire any of the other celebrities that are her friends in the industry. She has become the face of Fabletics herself, and that means a lot to fans of this brand.
Since Hudson is clearly in shape it shows that she is utilizing the same clothing that she is promoting. In so many instances it can be a hard thing for celebrities to convey authenticity. People that are paid to endorse a brand may not necessarily come off as genuine when it comes to the clothing that they are selling.
She has her own active wear line, and that shows that she is truly vested in what people are spending their money on. That is why she is soaking up customer satisfaction and getting input from consumers. When she is able to get input from her customer base she has a better time with adjusting the brand and providing products that will be more in line with what consumers are looking for.
Fabletics is a company that has been able to transcend to a new level with consumers because Kate Hudson stays on top of things. She wants to be the one that sets trends, but she also realizes that there are other players in the industry that are setting trends as well. She stays mindful of what the competition is doing as she works to expand her brand. This mindfulness of the competition allows her to gauge what consumers are actually looking for. Sometime it is going to be easy for her to introduce new products, but other times there maybe a difficult process to get ahead when someone else is already leading the way. She knows, for example, that leggings sell very well through Fabletics. There are other products, however, that need more promotion because some other company may have the lead.