Krishen Iyer is the founder of Managed Benefits Services, a Carlsbad based marketing company that helps health and dental companies by providing consulting services.
Krishen Iyer believes that entrepreneurs have to find a balance between their market tasks and product development. Iyer believes that some companies simply don’t have the time to put an equal amount of energy into both endeavors. However, there are several ways that companies can effectively market their products without spending a lot of hours developing a plan. To assist entrepreneurs as they brainstorm their plans, Krishen Iyer sat down in his Carlsbad office and listed some tips that entrepreneurs can use to boost their company’s marketing efforts.
Entrepreneurs should consider taking a personalized approach to their company’s social media blogs and posts. Research shows that people enjoy reading messages where they are being addressed personally. Krishen Iyer believes that entrepreneurs should focus on creating direct and concise content. Iyer advises entrepreneurs to use a conversational tone.
Many entrepreneurs are unwilling to delegate tasks. This is a mistake. By outsourcing some tasks, this can help entrepreneurs save time and energy. As the company continues to expand, it may be beneficial for entrepreneurs to hire a firm to handle all of the social media accounts.
Create A Campaign
An important part of creating appealing content is posting during optimal times. Companies should post content when lots of people are active. Analyze the conversion rate to see if something needs to be changed. Make sure that the campaign has a clear purpose. Entrepreneurs should also have a clear idea of who their target market is.
Krishen Iyer notes that there are multiple analytical tools that entrepreneurs can use to help their business. Analytics can help entrepreneurs find out which strategies are working and which ones aren’t.